Best Link Building Services
Link Building is one of the many SEO tactics, besides local SEO and technical SEO, developed to increase your ranking signals, acquire more referral traffic and gain brand control. SEO link building allows you to create and propel new relationships with authority sites, diversify your traffic sources and boost your revenue streams.
Don’t have the capacity to execute your link building strategy? Partner with a trusted link building company.
At SeoX360, we understand that managing your day-to-day operations and improving your link building strategy can be challenging and time-consuming. That is why we offer white hat link building solutions to increase your votes of confidence from authority websites.
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Building links is one of the many SEO tactics, besides local SEO and technical SEO, developed to increase your ranking signals, acquire more referral traffic and gain brand control. SEO link building allows you to create and propel new relationships with authority sites, diversify your traffic sources and boost your revenue streams.
Don’t have the capacity to execute your link building strategy? Partner with a trusted link building company.
At Thrive, we understand that managing your day-to-day operations and improving your link building strategy can be challenging and time-consuming. That is why we offer white hat link building solutions to increase your votes of confidence from authority websites.
Targeted keywords are used as anchor texts in link building. Our link-building experts perform extensive keyword research and develop a data-driven keyword optimization strategy to avoid over-optimization and obtain quality backlinks.Keyword mapping allows us to create comprehensive, relevant and useful content that ranks high in search results and attracts high-quality referring domains.
We perform a thorough analysis of your competitors’ backlink profiles to identify link building opportunities for your website. Our link building agency categorizes each unique domain based on industry relevance and link obtainability. After the segmentation, we utilize the data to develop your SEO link building strategy.
A healthy backlink profile is critical to driving quality leads and traffic to your target web pages. Our team runs in-depth backlink audits to determine potentially dangerous backlinks that are likely to get your website penalized by Google. We get a complete list of your referring domains, assess your backlink profiles, identify weak and valuable links, prepare the audit and file for webmasters to disavow and suggest what links to take down.
Manage your large database of referring domains, nurture them and keep the communication going. Our link building company establishes robust relationships with webmasters, bloggers, publishers, journalists and industry leaders to boost your backlink strategy. We determine your target markets, identify credible websites with the same target audience and evaluate the SEO performance of publishing websites.
Our link building agency comprises a team of content specialists, dedicated to creating unique, engaging and information-rich content. We submit guest posts on websites where your potential audience hangs out to deliver your brand message to a broader audience scope. Additionally, we promote your guest posts on your social media pages to generate more traffic to your content.
Part of our link building package is requesting linked placements on existing blog posts to gain space in an already indexed article. We reach out to authority websites and offer to add an authoritative, contextual backlink to their existing content. Our link building company employs white hat niche edits, so you can rest assured all your inbound links are legitimately earned.
Advanced Link Building Process
At Thrive, we utilize advanced link building tools and strategies to assess your backlink profiles and determine effective ways to acquire more high-value referring domains. Our SEO link building include referring domains report assessment, content analysis, competitor benchmarking, content marketing and custom link building package development. We work closely with our SEO team to develop white hat link building strategies aligned with your brand objectives. Trust us to give our 101 percent commitment to the success of your backlink strategy.
We review your website to determine your top-performing pages, identify content gaps, find and fix broken links and map out your link building strategy.
White hat Link Building
Black hat link building techniques can tank your website via Google penalties and hamper your ranking potential.
From your keyword strategy and content marketing tactics to content promotion and backlink strategies, we ensure all aspects of your link building package are centered on smart goals.
Our link building experts ensure all our SEO link building packages meet your quality standards.
Link Building Experts
Our team has a firm grasp of search engine guidelines in building brand awareness and promoting content across different online platforms.
We analyze your target audience, brand messaging and backlink profile to ensure your off-page SEO strategy matches your goals.
We understand that running a digital marketing agency can be labor-intensive. SEO involves several tasks, including technical SEO audit, keyword research, content development, meta data analysis and conversion rate optimization (CRO), which can take a toll on your time, resources and efforts. Aside from these tasks, you also have to build client relationships and drive more sales.
Outsource your SEO link building services to Thrive and secure high-authority backlinks at scale.
Our white label link building partnership allows you to leverage our years of expertise to streamline your operations and get credible link placements for your clients.
Backlink Link Building Packages
Amazing Packages to get you to the TOP.
Get started with SEO for your Brand / Website
Dominate with SEO for your Brand / Website
Dominate with SEO for your Brand / Website
Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.
If you’re just starting out in SEO, figuring out link building can be quite a challenge.
Some SEOs will tell you to create great content and wait for links to come naturally, others will insist that strategic link prospecting and targeted email outreach is where it’s at, and someone else will give you a cryptic smile and drop just one word: PBNs.
So who should you listen to?
As with many things in SEO, the correct answer is: “it depends.” There’s no single right approach to link building and your choice of tactics will largely depend on your industry, your website, your resources, and your goals.
According to Google’s Andrey Lipattsev, links are one of the three major ranking factors in Google. So if you want your website’s pages to rank high in search, you will almost certainly need links.
Google (and other search engines) look at links from other sites as “votes.” These votes help them identify which page on a given topic (out of thousands of similar ones) deserves to be ranking at the very top of the search results.
From this introductory chapter it may seem that in order to rank #1 in Google, all you need to do is build more backlinks than the pages that are currently ranking there.
And while that is true to a certain extent, in reality things are a little more nuanced than that.
Other than all links not being equal (we’ll talk more about it in Chapter 3), search engines factor in many other variables when ranking pages. And the mix of these variables may actually depend on the type of search query that you want to rank for.
So if you build lots of links to your page and it still ranks poorly, don’t blame this guide for misleading you. Look into other ranking factors that might prevent you from ranking well.
1. Adding links
If you can go to a website that doesn’t belong to you and manually place your link there, that’s called “adding” a link. The most common tactics that fit into this category are:
- Business directory submissions;
- Social profile creation;
- Blog commenting;
- Posting to forums, communities & Q&A sites;
- Creating job search listings;
Building links via those tactics is very easy to do. And for that exact reason, those links tend to have very low value in the eyes of Google (and in some cases can even be flagged as SPAM).
Other than that, these kinds of links barely give you any competitive advantage. If you can go to a website and manually place your link there, nothing stops your competitors from doing the same.
However, you shouldn’t ignore this group of link building tactics entirely. Each of them can actually be quite beneficial for your online business for reasons other than acquiring links.
Let me elaborate with a few examples:
You should resist the urge to add your website to every single business directory there is just to get yourself another link. Instead, focus on those that are well known, have traffic and therefore might bring actual visitors to your website.
For example, if you’re a small business owner and you’ve learned about a local business directory where fellow entrepreneurs get their leads, you should absolutely list your business there. And that one link would probably bring you a lot more ‘SEO value’ than submitting your site to a list of generic business directories that you found at a random SEO forum.
It’s good practice to claim your brand name on all major social media sites (Twitter, YouTube, SlideShare, Instagram & the like) as soon as possible. Otherwise, squatters might snatch them once your brand gets on their radar.
Investing some time and effort into relevant social media sites is a good way to amass a loyal following and promote your business to them. But the actual links from social profile pages have little to no direct SEO value unfortunately. So don’t expect a sudden ranking boost after signing up for a few dozen social networking sites.
Leaving a meaningful comment on someone’s article is a great way to get on their radar and kickstart a relationship with them (which might lead to all sorts of good things). But posting comments with the sole purpose of shoehorning a link to your website there will only make blog owners hate you.
And besides, links from blog comments are usually nofollowed (i.e., might not count as “votes”). So if you’re thinking of leaving someone a comment just to add your link there—don’t.
Hopefully these three examples will give you a good idea of how to “add” your links to other websites without being spammy.
2. Asking for links
As the name suggests, this is when you reach out to the owner of the website you want a link from and give them a compelling reason to link to you.
That “compelling reason” is absolutely essential for this group of link building tactics. The people you reach out to don’t care about you and your website (unless you’re some sort of celebrity) and thus they have zero incentive to help you out.
So before you ask them to link to you, ask yourself: “What’s in it for THEM?”
Here are some of the link-building tactics and strategies that fall into this category, along with a briefly defined “compelling reason” that they’re based off:
- Guest blogging. Create useful content for their website.
- Skyscraper technique. Show them a better resource than the one they’re linking to.
- Link inserts. Show them a resource with more information on something they’ve briefly mentioned.
- Ego bait. Mention them or their work in your own content in a positive light.
- Testimonials & Case studies. Give positive feedback about their product or service.
- Link exchanges. Offer to link back to them if they agree to link to you.
- Resource page link building. Show them a good resource that fits their existing list.
- Broken link building. Help them fix a “dead” link on their page.
- Image link building. Ask to get credit for using your image.
- Unlinked mentions. Ask to make the mention of your brand “clickable.”
- Link moves. Ask to make changes to an existing link.
- HARO & journalist requests. Give an “expert quote” for their article.
- PR. Give them a killer story to cover.
All these strategies seem quite exciting, right? But as soon as you send your first email request you’re likely to face the harsh reality—your “compelling reason” isn’t compelling enough:
- Your guest post isn’t good enough.
- Your resource isn’t unique enough.
- Your “Skyscraper” isn’t “high” enough.
You see, for these link building tactics to be effective, you need to create a truly exceptional page that people would naturally want to link to. Or have a lot of authority and credibility in your space, which might help to compensate for your page’s lack of notoriety.
Given how hard it is to persuade random people to link to you, many SEOs started looking for ways to sweeten the deal:
- Offer to share their content on Twitter & Facebook.
- Offer to promote their content in an email newsletter.
- Offer free access to a premium product or service.
- Offer a link in exchange.
- Offer money.
But offering these kinds of “extra benefits” gets us into the grey area of what is considered a “link scheme” according to Google’s guidelines:
And there you have it. The legitimate ways of asking for links have a rather low success rate, but as soon as you try to “sweeten the deal,” you’re entering Google’s minefield.
At this point, it may seem that I’m dissuading you from using tactics and strategies listed in this group. I’m not. I’m just trying to set the right expectation so that you won’t give up after sending your 10th outreach email and getting no response. It really takes a lot of effort to get links with these tactics while not breaking Google’s guidelines.
3. Buying links
Let’s get this straight from the get-go: we don’t recommend that you buy links!
At best, you’re likely to waste lots of money on bad links that will have zero impact on your rankings; at worst, you’ll get your website penalized.
However, we would be putting you at a disadvantage if we didn’t disclose the fact that many people in the SEO industry do “buy” links in all sorts of ways and manage to get away with it.
So if you’re willing to risk the well-being of your website and buy links – please look for advice on doing that “safely” elsewhere, because here at Ahrefs we don’t teach that.
4. Earning links
You “earn” links when other people link to the pages on your website without you having to ask them to do so. This obviously doesn’t happen unless you have something truly outstanding that other website owners would genuinely want to mention on their websites.
But people can’t link to things that they don’t know exist. So no matter how awesome your page is, you’ll need to invest in promoting it. And the more people see your page, the higher the chance that some of them will end up linking to it.
Here are a few tactics and strategies that fall into this category:
- Linkbait (or linkable assets). Data studies, infographics, maps, surveys, awards.
- Podcasts / interviews / expert roundups.
- Content promotion.
Earning links is arguably the most effective way to get them.
I’d much prefer to invest my time and money into creating valuable pages that will generate word of mouth and pick up links naturally, rather than working on a sequence of daunting link prospecting and email outreach workflows hoping to build links to a mediocre page.
You might argue that it’s easy for Ahrefs to advocate earning links naturally with linkbait, given that we have:
- Lots of proprietary data, which we can use for publishing research studies.
- A team of skilled professionals, who can help us create valuable resources.
- A trusted brand, that automatically gives credibility to all our work.
- A fairly large audience to promote our content to (and kickstart word of mouth).
Yes, all these things DO make it a lot easier to earn links. But even if you’re only starting out, there are still ways to create noteworthy content on a tight budget and earn links organically. The “secret” is that you need to invest 10x more effort into your content compared to your competitors.